Navigating the Corporate Entertainment Mine Field

These days finding the right corporate entertainment on-line can be a bit of a mine field. With fraudulent advertising and non-ethical tactics, consumers are lured away from quality corporate entertainment and are often left disappointed.

Stressed out from searching for quality corporate entertainment

Finding quality corporate entertainment can be stressful. Here are the best tips on how to find the right entertainer for your event.

This advice should help you with the decision process and allow you to not fall into the traps of unscrupulous entertainers and illegitimate agencies.

1. If an act advertises awards, ask about them. There are legitimate awards for Club and Corporate entertainers, however, it has been found that several entertainers can claim to have won awards that do not exist.

2. Some of these acts advertise that they are either international acts and have been seen by X amount of countries.

Upon quizzing a few of these so called international acts, it appears that when on holiday they performed a few tricks for the locals, unasked, unpaid.

One of the most jaw-dropping stories I heard recently was that an Australian magician had contacted a reputable corporate entertainment agency, of which I have had a lot to do with (www.actionentertainment.com.au), and amongst his promo material, he had told them that he had “been seen in over 160 countries”.

Upon asking the entertainer how this had occurred as they had not heard of him before, his response was that he has a YouTube channel and has had a lot of views. I, along with my peers, found this to be atrociously misleading to corporate clients.

3. Look into the entertainers testimonials, and their “street credibility”. For example, if they have performed on television at all or consulted for media, they should have images from past performances. These will be indicators of a successful and quality entertainer.

4. Be aware of illegitimate agencies or “boutiques of magicians” that are running without a license. All entertainment management, agencies, or speakers bureaus, must operate with a current license, which is renewed yearly by the Department of Industrial Relations.

They must comply with the laws regarding entertainment agencies. Obviously, you are in much better hands if you go with a reputable licensed agency.

5. Again, magicians seem to be posing as living in every city within Australia. Do your research, type their name into Google, and next to it, type “fraud”. You might be amazed at what comes up.

I can think of one magician from Queensland of whom it was discovered had opened up websites based on each city, and in each city, this magician claimed to be a local entertainer.

6. Risk the entertainer not showing up? The same magician mentioned above was also found to have been deliberately booking multiple events at the same time. The tactic was to take a booking for rates that he knew were less than the standard rates.

Once a second booking enquiry came in for the same date, he would charge more than the standard rate. Each time that a new and more expensive booking would come in, he would palm off the original gig to a lesser known magician and for a fraction of the cost. He would then keep much of that performance fee for himself.

This is illegal and immoral. Learn about your entertainers and your agency. I, my peers will 100% be at your event if we are booked and the reputable agents will also ensure their entertainers will be too.

7. Quality. Above all, do research on the entertainers quality. Entertainers are priced at different rates, and there is quite a  good reason for this. In every industry the cheapest usually means the least quality.

Corporate entertainment, or any form of entertainment is something of which you want to be strong & engaging. You are only likely to hire an entertainer a couple of times at most, and the events of which you would hire them for are events of which it is worth hiring a great entertainer.

You don’t have to be hiring the most expensive entertainer but aim for quality, ethics, and strong supporting material and you can’t go wrong.

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